Oy! The Outrage!

There are a couple of developments regarding Epicure this week. And the reaction ranges from glee to fury!

First, former Epicure CEO Amelia Warren has partnered with her husband Kyle Vucko and the founders of Magic Scoop to relaunch the company with an expected return to the marketplace his summer. 

Acquired by a passionate group of Canadian entrepreneurs, Epicure is preparing to relaunch with a renewed commitment to its values, community, and made-in-Canada roots.” ~Epicure.com

An affiliate program and retail marketing are planned, much the same as utilized by A Spice Affair. Forgive me if I take a moment to boast, but I kinda nailed it with my first post about the Epicure saga 12 weeks ago.

There is lots of reaction in the Epicure in Bankruptcy Facebook group. Most of it expresses outrage at what is described as gall on the part of Warren to make this investment when so many former "ambassadors" are still owed a great deal of money. These same people express a determination to boycott the new company in any form.

But there are those, too, who welcome the return of the popular products. I, for one, am looking forward to Epicure 2.0 but then I didn’t lose my income stream and unpaid commissions when the original company owned by Amelia’s mother Sylvie Rochette went belly up.

After all the emotional turmoil they put us through between January 24-now April 17, I’m very skeptical of all of it! But I do LOVE all my Epicure favourites! ~Former Epicure Ambassador

And there is also outrage and amusement at the fate of Youngevity, who posted that they were unsuccessful in their bid to secure Epicure's intellectual properties. Many don't believe they really wanted the assets and placed a low-ball bid, because their true goal was to sign up former ambassadors by positioning themselves as the de facto new owners.

The second announcement was made by auction house Able Auctions which is handling the disposal of all assets associated with the North Saanich, B.C., operation. There is a video online and complete details can be found on their website.

The video makes for very cool viewing, especially if you are want a behind-the-scenes look at how the products were made, warehoused and shipped.

So, how does this affect My Epicurean Kitchen? I will continue to source and sell Epicure 1.0 products as long as there is demand for them and the products can be sourced.

I have also decided to become an affiliate of A Spice Affair, a Montreal-based blender of high quality herbs and spices.

Our blends are 100% plant-based. Clean, Natural, Non-GMO, Filler-free, Soy-free, Dairy-free, Nut & Peanut-free, Vegan & Vegetarian friendly." ~A Spice Affair

This family-owned company makes clean eating a priority. I tried their products myself and loved them, as did my family, so I now make them available to you as well. As an affiliate I buy products at a discount, much like a wholesaler, and sell them at the suggested retail price through my shop.