Epicure Relaunch Update

Affiliates with the new, relaunched company have received an update with exciting news.

August Relaunch Confirmed

While there is still no exact date for the relaunch it is confirmed that it will happen this month, August. The company had said "sometime this summer", and technically summer ends September 20th. Most of us think of summer as ending on Labour Day, though, so we were really hoping the relaunch would happen before that. And indeed it will!

Products to be relaunched

There will initially be about 15 products relaunched with new packaging and, presumably, new pricing. Affiliates have been informed that among those will be:

• Alfredo

• Pulled Pork

• Chicken Souvlaki

• Butter Chicken

• Mac & Cheese

  

We are eagerly awaiting news of the remaining approximately 10 products that will be available.

How to buy the new products: Canada

I have set up a new "Buy Direct From Epicure" button on each product page that will permit my customers to check Epicure.com for the availability of their favourite products.

As of now the button is "greyed out" and it simply takes you to the website with a "Coming Soon" message. After the relaunch it will be a red colour and link to the live Epicure site from the actual product listed on My Epicurean Kitchen.

Canadian customers will be able to order direct from Epicure for delivery to their homes. However, I will also be stocking inventory of these 2025 products so that customers can order these as well as the products I have on hand that have been purchased via the liquidation sale and bankruptcy auction conducted by the trustees.

How to buy the new products: USA

Epicure will be shipping direct to Canada only for the foreseeable future. US customers can buy from My Epicurean Kitchen and I will ship to their home from Edmonton, Alberta. The cost of the product will be the same as that listed on the Epicure website.

There may be a wrinkle, however. If the 35% tariff announced by President Trump takes effect on August 29th as scheduled, I will most likely be suspending shipments to the US. The responsibility for paying this additional 35% tax will fall on the customers and the process for paying may be onerous. We are still waiting to see how the situation plays out as of this writing and a future post and email will address the matter more completely when more facts are available.